Featured

Why Hand Sanitizer?

Valana Minerals - Afribaby has been providing all natural and vegan cosmetics for over twelve years. The goals of creating effective products with a minimalist approach in an effort to help our customers feel their best continues to guide what we do. As a result of the pandemic there is an increased need for hand sanitizer but supplies are limited. On a personal note, I have seen listings for hand sanitizer prices skyrocket. Because of the demand and limited supply, the...

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Featured

So, you think you have problem skin?

This is Paul Karason who suffered from severe Dermatitis, which left his skin itchy, red, and swollen. He decided to treat (self medicate) his Dermatitis using Colloidal Silver, which he drank and rubbed on his skin. Over a time frame of several months his skin slowly began turning blue. The permanent transformation came about so slowly that he didn't notice it until a friend asked what was happening to his skin. As a result Mr. Karason says that he doesn't...

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More sleep and less makeup?

  Study after study report that Americans don't get enough sleep. So, what does that have to do with makeup? I thought it would be a good time to address one of the most commonly asked questions I get from my customers. "Can I sleep in this makeup?" Well, I have this habit of answering questions with questions before offering my answer. My first question after someone asks if they can sleep in Valana Minerals is "Why would you want to sleep...

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FREE Webinar – Toxic Cosmetic Cleanup

More than 150 - That's the number of chemicals the average woman in America puts on her skin every single day through hair, body and skin care products. With men its 85 chemicals and children about 40 different chemicals daily. Some of these chemicals can make you sick. Join me for my FREE webinar, Toxic Cosmetic Cleanup where you will learn how to make safer cosmetic choices and protect you and your family from toxic hair, body, skin care products. Click Here...

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Application Demonstration

Join me for this quick Valana Minerals application demo. This is a replay of my live demos every Tuesday at 10am pacific/1pm eastern online at periscope.tv/valanaminerals or using the Periscope app @valanaminerals. Watch, share and Enjoy! Click the link below to watch: Replay of Application Demo

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Choice Sunrise

This is a fabulous dress that would look great with Eye Indulgence - eye color in Divine, which can be used as eye shadow, blush or to add sparkle to your lip color. Which pair of shoes would you want to wear this great dress? Let us know in the comments. For more, LIKE us and SHARE on Facebook - https://www.facebook.com/ValanaMineralsMakeup Follow us on Periscope for live streaming demos, safe cosmetics and business chat. - http://twitter.com/valanaminerals

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Onyx Duo

Finish this look with Eye Indulgence-eye colors in Crushed Onyx and Quartz Crush and Sparkie Lips Gloss in Velvet Pomegranate. For more, LIKE us and SHARE on Facebook - https://www.facebook.com/ValanaMineralsMakeup Follow us on Twitter - http://twitter.com/valanaminerals Check out our blog at - http://www.valanaminerals.com/valanablog

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Create Celebrity Looks, Naturally

  Super model Alek Wek sporting a 'Casually Dramatic' look. The clothes and makeup are casual in that the lines are simple, sleek and the colors are minimal. However, the eye shadow application, although dramatic, is simply one shade. Two lipstick shades provide a natural look to the lips, while maintaining the natural two toned look of Alek's lips.     Recording artist Chrisette Michelle is simply lovely with her flawless, monochromatic look. Several shades of pink are used to create this simple, yet...

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Stardust Luxury – Earth Passion and Earth Diva

  Achieve this natural look with Stardust Luxury Foundation (powder foundation) or Premium Performance (cream foundation) in the shade Earth Passion and Earth Diva Finish the look with Sparkie Lips Gloss in Porto Rosa. Many of our customers use two different foundation shades. There are a few reasons that some make the choice to use more than one foundation shade. Some customers use a different shade depending on the season and sun exposure because their skin tone is a bit lighter in...

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Valana Minerals and The Queenaration in Atlanta

Valana Minerals is joining forces with the Queenaration - G'wan Grown Scope to engage with other Queens for a live event. I'm going to be in Atlanta, Georgia for the G’wan Grown Scope LIVE Tour! I will be just one of the guest speakers. I look forward to sharing the story of my own natural journey, and Valana Minerals as we connect with other fabulous Queens. Join me! I can't wait to see you there! Are you ready to reign in your...

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Contest Winner

10 & Win – Celebrate Valana Minerals Anniversary

Congratulations to the first winner of our 10th Anniversary Celebration drawing, Gillian Williams of Harbor City, California! Gillian won a seven piece Faux Cosmetic Brush Collection and Eye Indulgence Set ($89.00 Value) and a $50 gift certificate. You could win too and there is still time to enter (see below). ___________________________________________________________________________________________ Valana Minerals is ten years old and we want to celebrate you! To commemorate our tenth anniversary, we will have giveaways throughout the month of April. You could win Valana Minerals gift cards, products and...

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Sparkie Lips – Get Creative with Your Lips

One of the great things about natural mineral makeup is that it's versatile. It's easy to be creative. Thought about experimenting with some of your lip colors? Here are a couple of suggestions for using your Sparkie Lips - Lip Gloss, Mineral Bliss Lipstick, eye and cheek colors. Tip 1 - Use the Eye Indulgence, Cheeky Cheeks of your choice as 'lip primer.' Use a concealer or eye shadow brush to brush a little powder on your lips. Then brush your...

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image false eyelashes

False Eyelashes and False Ads

Do you believe what you see in an ad? I used to work in the fashion industry and I've seen, firsthand, how some ads are created. So, I wasn't surprised to see the news about companies featuring models wearing false eyelashes in mascara ads making the rounds again. Last year the UK Advertising Standards Authority publicized a complaint against L'Oreal for this practice. It isn't unusual to use false eyelashes in mascara ads and L'Oreal was asked to provide the results...

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The Mineral Makeup Blog

Featured on The Mineral Makeup Blog (http://www.themineralmakeup.com) Mineral makeup for women of color There is a new mineral makeup company that caters to women of color. Beautiful, dark skinned women who have problems looking for their perfect shade may now check out Valana Minerals!” Read more and contribute your own comments at http://www.themineralmakeup.com/mineral-makeup-for-women-of-color/06/08/2007/.

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Suka & Spice Blog

Featured on Suka & Spice http://suka-spice.blogspot.com Mineralize It “I know it's the weekend, but I couldn't help but post when I found out about this new little item. Summer is approaching (I know I know, not until the 21st), and everyone is shedding that extra heavy foundation. Who wants to even think about applying something over their moisturizer that is thick enough to melt off during the day? That's where Valana Minerals comes in handy. We've all heard of mineral makeup--the stuff...

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The Mineral Makeup Blog

Featured on The Mineral Makeup Blog http://www.themineralmakeup.com Valana Minerals Contest! How would you like to win this absolutely adorable Special Edition Girlfriends and Coffee Set? I admit, when I checked out Valana Minerals, I really found the sets they offered so cute!” Read more and contribute your own comments at http://www.themineralmakeup.com/valana-minerals-contest/07/16/2007/

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Black Flower Power Blog

Featured on: Black Flower Power Blog http://blackflowerpower.blogspot.com Yes, I’m ready to Fall in Love with Valana Minerals Stardust Luxury Foundation: “Yesterday, I visited the Skin Deep (www.cosmeticsdatabase.com) cosmetics database, in search of a non-toxic mineral foundation powder. I had actually intended to get the name of another product that I had seen on the list before so that I could visit their website. Thankfully, I noticed there was a newer name in the top fifty foundation products with the lowest safety concerns:...

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KTLA Morning Show

Labor Day with KTLA and Valana Minerals : “This Labor Day was unlike any holiday I've had so far. It was spent with Valerie Reed of Valana Minerals at the African Marketplace in Los Angeles. Not very exciting, sure, but the reason I was there was to help Valerie as her company was showcased on KTLA Morning Show. Valerie makes me so proud. When I hosted my first business class at the San Diego Learning Annex in 2006, the room...

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Afrobella Blog

Featured on Afrobella Blog http://afrobella.com/ Makeup, Made for Us: “I’ve been hearing great things about Valana Minerals for a minute now - my beauty blog buddy Andrea The Organic Beauty Expert… holds a very high standard for her products, and not just any and everything gets the OK from her. So when I read her glowing review of Valana, I started gettingexcited! Valana is made by a woman of color for women of color — not just black women, mind you,...

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FacePaint101 Blog

Featured in FacePaint101: You will love this blog, the pictures, and the reviews. Check out what Suzie had to say, “I've worn it for a week and I'm very happy with it…It has a little bit of gold in it which is really pretty in the sun. I will admit that sometimes when I use Bare Minerals Warmth if I sweat there is this burning sensation. With Valana Minerals there is no burning!! The best part about the line is everything...

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Life of a 20 Something with Lupus Blog

Life of a 20 Something with Lupus: is a truly inspirational blog created by a remarkable young woman who openly and honestly shares her health challenges with the world. When you read her posts you will be inspired as I was. Additionally, she’s a Valana fan who wrote a review of Valana Minerals and shared it with her readers. Check out the Valana Minerals review and other posts at http://flowonlupus.blogspot.com/2008/05/thoughts-on-mineral-makeup.html

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Add Lip Gloss and Stir Blog

Get Your Glow On: And don't underestimate the power of a good makeup trick! A shimmering powder in your skin tone dusted all over the face can enhance lack luster skin. One to try: Blazing Bronzers by Valana Minerals...Applied with one of her vegan Faux Brushes it looks like you've spend a day on the beach. Switching from a foundation with a matte finish to a luminous finish can also give the illusion of a brilliant complexion. Remember to use...

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Add Lip Gloss and Stir Blog

The Latest and the Greatest: The latest trend in foundation is mineral makeup. Mineral powder is being touted as the best option for a pure foundation, and some say it’s actually good for your skin. One of the best I’ve come across is Valana Minerals Luxury Mineral Cosmetics. Read the rest of the review here.

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Couture Purpose Blog

Antoninette Robinson is the creator and author of the informative blog, Couture Purpose. Her blog is informative, and written in a down to earth style that captivates her blog readers. And, she also wrote a wonderful review of our products. Read the Review: http://www.couturepurpose.com/blog/cute-conscious/ Visit Antoninette on Facebook: https://www.facebook.com/AntoinettePRobinson

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YBA-Your Beauty Advisor

YBA-Your Beauty Advisor is a leading beauty industry blog offering readers a wealth of advise on beauty and fashion. Valana Minerals was recently mentioned in an article titled, "Mineral Makeup Myths and Tips for Finding One That's Right for You.

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The San Diego Voice and Viewpoint

The San Diego Voice and Viewpoint. Volume 47: Number 36, Thursday, June 7, 2007. Our company received a “photo op’ at the Bethel AME’s Annual Health Fair. The photo caption reads, “Jacquelin Sellers receives healthy African American makeup from Valana Minerals founder Veronica Collins.” While I’m sure Veronica Collins is a wonderful woman, I don’t really know who she is but I do know she didn’t create my company. I did and I’m Valerie but I’m thrilled that they got the name...

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Legal Zoom

Of course we love all natural Valana Minerals but there is a serious business side to this company. The business woman in me was recently recognized by being chosen to participate in the Legal Zoom Entrepreneur Spotlight. Legal Zoom offers legal assistance for a variety of 'self serve' legal documents  at a reasonable cost. Many of the legal documents I need to run my business  were done through Legal Zoom. Needless to say, I was honored when they chose Valana Minerals as a...

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PETA Caring Consumer Program

PETA, one of the largest animal welfare organizations in the world has recognized our Faux Collection: synthetic cosmetic brushes by including Valana Minerals in a ‘short list’ of companies that offer synthetic cosmetic brushes. Participating in the PETA caring consumer program is great but the additional recognition is quite an honor. Thanks PETA! “Valana Minerals knows that [t]here is no need to sacrifice quality or animals in the pursuit of beauty." Its six luxurious synthetic makeup brushes are perfect for applying...

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Afrobella Blog

The Afrobella Blog is a culture, style and beauty website created by Patrice Grell Yursik offering beauty reviews, interviews and articles for women who are “all shades of beautiful.” The Afrobella website provides a wonderful online community and venue for the exchange of ideas. I must say that I was thrilled beyond belief to know that Valana Minerals was chosen as “Afrobella’s Favorite Minerals for 2007.” Afrobella's Patrice Yursik wrote a lovely review of our new Mineral Bliss Lipstick. Valana Minerals...

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Indie Beauty Network

Valana Minerals was featured by Donna Maria Coles Johnson with the Indie Beauty Network, a small business networking organization. Donna Maria has been instrumental in helping small beauty business get started and get noticed. This week she interviewed Valerie. Listen to the Podcast Read the Article

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World Bride Magazine

World Bride Magazine is one of the few magazines that offer a global perspective on the wedding industry, which is where most bridal magazines fall short. Not only am I pleased to know that magazines such as this are available but I also appreciate that they chose to include Valana Minerals as a ‘beauty editor’s pick.’ click lmage to view

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Women’s Wear Daily

Women's Wear Daily, one of the nation's most well respected fashion industry magazines, featured Valana Minerals in its August 10th publication of the "Beauty Biz" on the "It List."  I'm proud to say that Valana Minerals was the only company on the "It List" that offers all natural foundation and vegan lipcolors in such a deep, rich color palate.  It is an honor to have been included. Thank you WWD!

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Black Meetings and Tourism Magazine

Black Meetings and Tourism Magazine is the authority of African-American conventions, incentives and leisure travel. The publishers, Gloria and Solomon Herbert are leaders in their field and use their expertise to showcase the true diversity among people of color around the world. In our own unique way Valana Minerals does this as well and I’m pleased that BM&T Magazine recognized our mission. Needless to say I was honored to have been included in the BM&T Magazine: Vendor Spotlight! Click image to...

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The Toronto Star

The Toronto Star & Valana Minerals The Toronto Star Newspaper published a great article about Valana Minerals. Journalist, Erin Kobayashi did a great job in writing "Natural cosmetics scarce for women of colour" and I want to thank her for her efforts to spread the word about Valana Minerals. Her work and others like her are instrumental in bringing awareness of natural products to the public. Click the image to the left to view the article. Thanks to Erin and the Toronto Star!

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More Magazine

More Magazine, April 2009 Issue & Valana Minerals Featured in the Money section for Bright (Green) Ideas. Published a great article about Valana Minerals. "There are toxins in our water, in our soil, in the air," "Those things are nearly impossible to avoid. But we can change the lotion, lipstick and foundation we use. To create a business from scratch, watch it evolve and see how it influences people-that feels great." Click the image below to view the article.

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Mario Epanya – Ghubar Magazine

Noted photographer and makeup artist, Mario Epanya showcased Valana Minerals in his Extreme Makeover special edition layout for Ghubar Magazine. His work is phenomenal and it was an honor to have him work with our product line. Click on the image below to open the slide show and view all of the images.

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Winkler Magazine

In the July-August 2011 issue of Winkler Magazine, The Valana Minerals makeup line was featured on pages 40 to 49 with various models wearing Valana Minerals. Click on any of the image below for a larger view of all the pages.

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Women at Forty

How exciting! Valana Minerals was featured in the "Women at Forty" - Something Good Earth Day edition post. This is a wonderful Earth Day surprise.

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Mario Epanya Print Ad

Based in Paris, France, renowned makeup artist and photographer, Mario Epanya creates quite a buzz with all of his projects. A master of "Morpho Makeup" he's at it again with this remarkable layout. We love Mario's work and we're excited to be one of the featured brands in this work. You can see more of Mario's work here!

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Karol Young Moses on CAL9

Beauty expert, Karol Young Moses of IC Artistry, appeared on CBS affiliate CAL9 in Los Angeles to offer summer sunproof makeup tips and product suggestions, including Valana Minerals. Check out the segment here and thanks to Karol Young Moses for her expertise.

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The Girlfriends Lounge

Valana Minerals podcast where you can watch the Valana Minerals Beauty Review on The Girlfriends Lounge as The Organic Beauty Expert herself gets a Valana makeover from celebrity makeup artist Christina Farrell. [su_youtube_advanced url="https://youtu.be/dqzzVGrkcc4" width="400" height="200" modestbranding="yes" theme="light" wmode="transparent"]

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KTLA Channel 5 in Los Angeles

Valana Minerals was invited to appear on KTLA Channel 5 in Los Angeles on September 3rd at 8am and 9am. I had the opportunity to showcase my company live on the top rated KTLA Morning Show. We had a great time and I want to thank Gayle Anderson (reporter/producer) for her invitation, enthusiasm and encouragement in showcasing our company. [su_youtube_advanced url="https://youtu.be/0jqAQqAvxkI" width="400" height="200" modestbranding="yes" theme="light" wmode="transparent"]

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PRODUCT SPECIFIC INGREDIENT LIST

BLAZING BRONZER© (discontinued) Bahia Tan (discontinued) Mica 7019 (12001-26-2); Titanium Dioxide 77891 (13463-67-7); Magnesium Stearate (vegetable derived kosher) 557-04-0; Iron Oxide Red 77491 (1332-37-2); Iron Oxide Black 77499 (1317-61-9); Carnauba Wax 8015-86-9 CHEEKY CHEEK POTS© Cheeky Plumeria Mica 7019 (12001-26-2); Titanium Dioxide 77891 (13463-67-7); Magnesium Stearate (vegetable derived kosher) 557-04-0; Iron Oxide Red 77491 (1332-37-2); Carnauba Wax 8015-86-9 Cheeky Orchid Mica 7019 (12001-26-2); Titanium Dioxide 77891 (13463-67-7); Magnesium Stearate (vegetable derived kosher) 557-04-0; Iron Oxide Red 77491 (1332-37-2); Iron Oxide Black 77499 (1317-61-9); Carnauba Wax 8015-86-9 Cheeky Red...

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General Ingredients

GENERAL INGREDIENT LIST (WITH USDA CLASSIFICATIONS AND CAS#s) Avocado (Persea americana) Butter: This oil adds “slip” to cosmetic products; so cosmetics can be applied smoothly. It’s high in unsaturated fatty acids and can be extracted from avocado seeds. Bentonite Clay (Bentonitum) Clay (CAS#1302-78-9) (INCI# 215-108-5): Bentonite Clay is highly absorbent, naturally occurring and quarry mined. It is composed of weathered volcanic ash. Our clay is sourced and processed in Wyoming and is food grade. Castor (Kalopana) Oil: This oil comes from the seed...

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Troubleshooting Mineral Foundation Application

Valana Minerals mails out sample sets, brochures and application instructions to new customers every day. However, some have trouble with application and assume that the product simply won’t work for them. Understandably it’s difficult to buy color cosmetics online in the absence of personal demonstrations. Trouble choosing the right undertone, learning how to use the makeup in moderation and using quality brushes all influence how the makeup will look once it has been applied. The concerns below are those most commonly shared...

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Application Techniques

Stardust Luxury Foundation © Step 1 - Clean and Condition Clean and moisturize your face and wait for your skin to absorb your moisturizer (if your moisturizer isn’t absorbed first then your foundation will appear uneven). It will also help to exfoliate your skin every two weeks or so. Step 2 – Tip and Tap First, remove the clear seal covering the sifter before first use. With the lid on the jar, tip the jar over and tap the bottom of the jar so...

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Choosing a Foundation

Stardust Luxury Foundation© color selection: My web manager and I work to ensure that our colors are displayed accurately. However, keep in mind that the appearance of colors may vary depending on your computer browser software, monitor and personal computer settings. Please feel to call or e-mail a Customer Care Representative for assistance in choosing your foundation color (service @ valanaminerals.com or 760-510-6682 or 877-727-5533). Historically women of color have had to choose from foundation colors that are not based on...

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Quisque elementum nibh at dolor pellentesque, a eleifend libero pharetra. Mauris neque felis, volutpat nec ullamcorper eget, sagittis vel enim. Nam sit amet ante egestas, gravida tellus vitae, semper eros. Nullam mattis mi at metus egestas, in porttitor lectus sodales. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Voluptate laborum vero voluptatum. Lorem quasi aliquid maiores iusto suscipit perspiciatis a aspernatur et fuga repudiandae deleniti excepturi nesciunt animi reprehenderit similique sit. ipsum dolor sit amet, consectetur adipisicing elit. Qui at laborum...

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Elevate

You can never really appreciate the real meaning of success if you have not experienced the bitter blow of failure. You can avoid it as much as possible, but when it does happen, think about all the lessons that you can learn from it.

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Different Paths

We all take different paths. Some may be easy, while some may be difficult. Some may be common, while some maybe a little unconventional. It doesn't matter what road you take, as long as it takes you to your destination, and you don't hurt others along the way.

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How to Get Rid of Blackheads and Whiteheads Part 1

They're small, but clump them together and they can be really unsightly. They can be embarrassing to have, but they just find a way to keep coming back into your life, and into your face. We're talking about those annoying blackheads and whiteheads. Everyone who has pores experiences blackhead and whitehead problems. They're basically hair follicles that get clogged with dead skin cells, grime, dirt, and other pollutants. They're easy to remove, but still they're annoying. And you wish they can just disappear...

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Five Makeup Mistakes to Avoid

Not Cleaning Makeup Brushes It’s really not the most exciting task to do, but it’s definitely one that you need to on a regular basis for hygienic purposes. When you don’t clean your makeup brushes, you’re allowing them to be the breeding grounds of bacteria. Allergic reactions, pimples, whiteheads, blackheads --- does any of that sound familiar to you? Wash them once a week with soap and water to keep them looking clean and feeling soft. Not Removing Makeup before Sleeping When you...

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5 Beauty Hacks for Beautiful Skin

Ice We can never seem to get away from these things. Whether you’re a teenager or a grown adult, zits can pop up on your face, and you can only wait until it dries up and goes away. Good news, though. You can stop the zit from growing and just by applying ice on it. This will actually constrict the blood vessels in the zit and make it smaller and less noticeable. Toothpaste Another effective pimple remover is toothpaste. To quickly...

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Choosing the Right Lipstick Color

How many times have you experienced buying lipstick that looked fantastic on your friend but did not have the exact same effect on you? Avoid the same mistake again the next time you go lipstick shopping. Know the colors that look flattering on your skin tone, as well your skin undertones. A quick check on the veins on your wrist will tell you whether you have a warm or a cool undertone. If they are more on the bluish side, you...

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Get This Gorgeous Look

Image courtesy of Peoplestylewatch.com We love her awesomeness and badassery as Olivia Pope on her hit show Scandal. But we love her even more because of just how fabulous and put together she looks in each episode and each red carpet event. Kerry Washington recently graced the Scandal ATAS event in LA and totally blew us away with her understated sultriness and sophistication. Get this glowing, glamorous look easily with the help of your Valana Minerals makeup arsenal. For that smooth and...

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The Benefits of Vegan Make-Up

If you have finally made the switch from regular make-up to vegan make-up, congratulations! You are doing yourself, and nature, a great service. This is because vegan make-up does not contain any ingredients that have dead animal byproducts. Vegan make-up is cruelty-free make-up. So there’s no guilt or shame using it because no animals were harmed or tested on. They are 100% natural and safe on skin. Not only does vegan make-up protect your skin from harsh or strong substances, it...

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When Should You Throw Away Your Make-Up?

Make-up usually don’t have expiration dates printed on them because they have pretty long shelf lives. They can actually last for years. But even the most long-lasting kind of make-up won’t stand a chance if you don’t use or store them properly. How do you know when to throw away make-up? And how do you make them last longer? If it starts to irritate your skin, or if it smells bad, or if it looks weird, or if it starts to...

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Naya Rivera – Naturally

Get this look naturally with Stardust Luxury Foundation in Earth Diva, Eye Indulgence in Spirit Rain and Adobe Crush, and for lip color use Mineral Bliss lipstick in Berry Bliss with Sparkie Lips gloss in Velvet Mango.

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